MAR 4802 - Marketing for Managers

3 cr. hrs.
Credit Hours: 3

This course helps develop the marketing knowledge and skills necessary for the successful management of an organization. You will research and discuss marketing concepts including the development and execution of marketing strategies. It focuses on formulating a marketing strategy for a variety of enterprises including business-to-business, business-to-government, and public service organizations.

Course Designations: (TR)

Prerequisite(s): MAR 2011 or Instructor’s Approval.